Paris. Two weeks ago, Ascott Limited revealed its plans to launch and develop a new upscale brand called Citadines Suites. Our Paris correspondent Sarah Douag met Alain Ferracani, Vice President Sales & Marketing Europe to share more details about this new label and explain what are the group strategy and ambitions in the near future. Ascott's approach seems to touch traditional hotels in terms of interior design and pricing; the first Citadines Suites will open in Paris to be followed by others properties in UK, Germany and Eastern Europe.
