Frankfurt. The new man from the construction industry resets the sail for Premier Inn's cruise through Germany. Dr Michael Hartung, Managing Director and Head of Development at Premier Inn Investments since 1 April 2019, is now pushing the already ambitious, expanding British hotel group in the direction of mixed use. 300 Premier Inn hotels in the German market are the goal. The speed at which this goal will be achieved, will also depend on partners. Wanted: new partners from project development and from other industries, including retail. Premier Inn now thinks laterally and its focus is already digital at construction phase.
