The Power of Travel: Tourism by 2050
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Marketplace • 13.2.2026 • 44814

The Power of Travel: Tourism by 2050

Key Visual: Travel the world, map with airplane
Asians are becoming the new travel champions, while Europeans are focusing on Europe. / © Getty Images, Unsplash
13.2.2026

By 2050, we will see around 3.5 billion trips. The proportion of travellers in the global population could then grow from 50 to 70 per cent. The outlook for tourism is brighter than ever, says Google. But the rules of the game have changed.

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The Power of Travel 2050_Study by Google, Alvarez Marsal

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