The hotel as a happening

Munich. This hotel property has been in the headlines since its announcement – through the lawsuit of its neighbour Bayerischer Hof. At least now, an operator has been found for the Schoerghuber property: Rosewood Hotels & Resorts, with only 21 hotels worldwide will operate this "ultra-luxury hotel" at this top location. This way, the brand takes its first step into Germany, thus gaining a further foothold in Continental Europe.

Amsterdam. Whether they are made of ice, salt or sand, ephemeral hotels were the beginning of the pop-up hotel trend. Opened for a season only, they were designed to surprise and offer a unique experience before melting down or disappearing with the wind. Nowadays, the term pop-up goes beyond "making an appearance". Today, it denotes exclusivity, innovation, originality and flexibility. It is all about the experience and the wow factor. Made out of safari tents during English summer festivals, of luxurious cabanas on a sandy beach in Mexico, of a container entirely transformed by hipster designers from Belgium, of a foldable XXL box or of a portable hotel on wheels … pop-up hotel concepts are often original, sometimes confidential, always fully booked.