The new family feeling with the Chinese

Hamburg. The Chinese are travelling again – within China at least. When will they return to Europe? Prof Wolfgang Arlt, who has been travelling China for 40 years and knows the culture like no other expects the Chinese to return to Europe in January at the latest. "But they will only come if they trust us," he adds. That's why it's now time to address this target group specifically and above all to convince them to come back – with hard facts as well as with playful elements. Kempinski China and Langham Hospitality also briefly describe the current situation.