The new investors' darlings
Those who want to cash in quickly are building hostels - The new boom after budget?
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Tasty, colorful, social, central
Berlin. Let's meet at the neighboring hostel for a nightcap? For some residents, this has become part of normal life. "Hostels are fun. They are tasty, colorful, social, central, unique, and fantastic," just to mention some of the buzz words used in the image film of the Hostelworld Group at the 12th "ITB Hospitality Day" last Thursday in Berlin. The hotel conference proved: the hostel market is in a major shift from a backpacker image to the social hub of the city. Most investors, however, do not seem to have completely realized this.