Dubai. By 2020, Muslim travel will account for 14 percent of the international travel market. This sober figure hides a segment with huge potential. Today already in Arabia, a range of national hotel groups serve Muslim tourists, tourists who want to eat halal and a Muslim-friendly environment. Shaza Hotels go further than that though - beyond geographic frontiers: Their concept is the essence of a lifestyle brand which can even be marketed in Europe. What began as a regional sub-brand by Kempinski has meanwhile established itself as a culture of a very special kind.
