The tech world and values. Figures and the future.

Dear Insider,

Software (AI) and machines (robots) can become teammates, but they will never inspire guests. Even the researchers who explained the tech world to us at the Innovation Day at HITT in Amsterdam last week were convinced of the value of people working with us. The hospitality insiders in the room breathed a sigh of relief. Our summary today is just a mini-teaser from these four hours of surprising approaches, practical examples from the hotel lab and experiments with augmented reality. Hotelschool The Hague, TU Delft, Accor Innovation Lab and Mews managed to translate confusion into logic.

The article is freely available on our HITT page, where you can also find the picture gallery. In two further videos, we have captured voices on pressing issues as regards the transformation. Well done to everyone who taught and learned so much in two days! Many thanks to the initiators, our experts, the knowledge-hungry visitors to the old barn, and to the sponsors who once again made this "sharing platform" possible!

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Straight talk: The HITT was a hit.

21.6.2024

Dear Insider,

With its outstanding experts/speakers and topics, our HITT has obviously once again clearly recognised the mood and stress level of the industry in terms of sustainability... Our guests have been showering us with praise on LinkedIn since Monday - at this point, many thanks from our entire team to all of you!!! Our yellow Catch Box (with the integrated microphone) once again flew back and forth in the discussions, all of which had a lot of depth and clearly described the gap between investors and operators. And the asset risks. Also, the progress that CRREM is making in recording CO2 emissions. And further the circular economy from the perspective of Madaster and MindClick. There was also the professor who provocatively said that the industry should be allowed to "die with dignity" - and then be rebuilt. Every impulse generator spoke plainly and with constructive criticism. Our premier in free-spirited Amsterdam and in an old barn in the middle of an urban biotope was a success. "Listen, guys, we need to start"!