The winners of the industry are already clear
FIFA World Cup 2006:
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Luxury calculation
Male. The first resort on the Maldives had not been completed when General Manager Tom McLoughlin was already talking about expansion. With Per Aquum Resorts & Spas he wants to go to those leisure destinations, that have nature and a cultural heritage. In his hotel concepts, he creates a contrast to this with a highly modern design.
Fair prices promised
Frankfurt/M. In 2006, Germany does not only want to become football world champion, but also world champion in terms of hospitality. The FIFA expects one million football fans to visit Germany; approximately 400,000 of them will be looking for accommodation. To realise "a time to make friends" for the guests according to the official motto, the hotel chains and hotel associations that otherwise compete with one another, have contracted a partnership that is unique in Germany. The hotel consortium led by the Accor group will organise room sales in a joint venture together with the travel agency chain BTI Euro Lloyd and the British event management agency Byrom. It promises the fans to practice fair play and charge "fair and appropriate" prices.