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Magazin • 27.3.2026 • 45020
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There are no longer any safe markets

IHIF 2026: Subdued mood following the Iran-US conflict - Europe set to boom

Female Tourist_Doha
Doha: Skyscrapers, desert and luxury. Picture-perfect scenes. In the evening, the steel and concrete structures transform into a sea of lights. / © Evaldas, Adobe Stock
27.3.2026

The International Hotel Investment Forum EMEA (IHIF) was a rollercoaster of emotions. The Iran-US conflict and its repercussions dampened the mood in Berlin. The major chains are seeing new tourist flows and rebookings, but also recognise their dependence on oil prices and the supply chain.

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Autoren

Susanne Stauss

Susanne Stauss

has a degree in business administration and is a qualified hotel manager, making her the ideal hotel journalist with over 30 years of knowledge about the German hotel industry. She has been writing for hospitalityInside.com since it was founded in March 2005, today in the role of a Senior Writer. Among other things, she was the editor-in-chief of the trade magazine First Class, Restaurant International and the newsletter Cost & Logis. Today she writes for the trade magazine Top hotel and writes for staff magazines and customer magazines.

Maria Pütz-Willems

Maria Pütz-Willems

is a passionate writer who travelled to over 40 countries and got to know the media world from many perspectives. She has been reporting on the international hotel industry for over 30 years and founded hospitalityInside.com in 2005. She finds her balance with fresh air, sports, cooking and sociable friends.

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