There is still a lack of health expertise

Longevity is everywhere – in the media, in marketing and increasingly in treatment menus of spa hotels. The term promises a healthy and long life, prevention, vitality and mental clarity. Hoteliers often underestimate what access to this trend incorporates; longevity is not suitable for every business. A guest article by the German and Austrian Spa Competence Circle provides valuable insights.

The wellness hotel industry is not at a loss for catchy terms. However, when it comes to topics such as longevity, biohacking and the guest journey, there is a lack of catchy concepts to guide guests, according to a barometer of the mood in the German-speaking spa industry.

Longevity, the desire for "long life", is not abating. Can 5-star spa hotels keep up? Or should they not even try? Dagmar Rizzato, a European luminary in spa consulting, takes a critical view of the tech and data-driven trend. In her view, hoteliers have other potential.