This is neither Motel One nor The Cloud One
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This is neither Motel One nor The Cloud One

A disappointing visit to the budget design group's New York hotel

Cloud One New York
Motel One is proud of its first property in New York. But the new brand is still finding its feet. / © Sylvie Konzack

Motel One opened its first hotel in New York to great acclaim last December and thus introduced its next lifestyle brand The Cloud One. hospitalityInside author Sylvie Konzack checked in on a private visit to the hotel last week and was disappointed: This hotel is neither a Motel One nor The Cloud One. 

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Autor

Sylvie Konzack

Sylvie Konzack

studied media science, then immediately co-designed hotel trade media and took responsibility for publications. Her favourite topics include Bleisure Travel and Serviced Apartments.

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Munich. In 2022, the German hotel group Motel One generated its highest turnover of over 600 million euros in the history of the business. The expansion is continuing at a rapid pace, in Europe and the US. "We have never had this many projects on our plate before," said Co-CEO Stefan Lenze. The second brand, Cloud One, which opened in New York, will soon be available in Germany at two locations. Design and service will become even more individual and delicate.

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