STRATEGIES / Time to tidy up - Chairman André Witschi on Steigenberger rumours and his strategy
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Time to tidy up

Chairman André Witschi on Steigenberger rumours and his strategy

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Ping-pong with Karl Anton

1.2.2008

Frankfurt/M. When chairmen come and go within the ranks of large hotel companies, there are usually good reasons for their so doing. All shake ups can be difficult, but within the circles of big business, they are usually a little smoother than in the Steigenberger case. In December it was announced that the long term Chairman, Karl Anton Schattmaier would step into the second row. Now, three days before his successor, André Witschi, is due to take up his new office, Schattmaier suddenly left the stage completely. This raises questions. The brand Steigenberger is generally thought of positively, but without a special profile. Expansion is slow and bad management decisions taken by the company's elite have fired the dissatisfaction of the staff. And above all there's the question: What does the Steigenberger family want? A mood report at the beginning of a new chapter in Steigenberger history.

Power for going abroad

9.5.2008

Frankfurt/M. At this year`s conference on financial statements in Frankfurt, Steigenberger presented the conclusion of a successful business year. However, there were no strategic announcements of André Witschi, the new Chairman, as the industry had hoped for. Witschi emphasised the company`s expansion policy with the Steigenberger brand abroad.

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