How do you turn sustainable ideas and activities into attractive products for guests? The HospitalityInside Think Tank will make this a key question on 2728 June.
Augsburg/Berlin. Glenn Mandziuk, the new CEO of the Sustainable Hospitality Alliance as of May, will provide the keynote at the 5th HospitalityInside Think Tank in Berlin and thus introduce the exchange of ideas on board the seminar ship. Where does the industry currently stand? The hotelier's son, tourism and sustainability expert will answer this question with a global view. The HITT programme is thus growing by another personality whose voice counts in the sustainability scene. In the meantime, we have packed the programme into a fixed time frame so that you can plan more precisely.
The HITT is not a classic conference; this is also noticeable in the fact that the programme grows more slowly than many are used to in these dynamic times. The discussion panels are sensitively built on each other, their initiators are chosen with care and only confirmed after initial briefings. The puzzle has to fit so that HITT participants can take away many "insides" in a short time.
Glenn Mandziuk: Sustainableorganisations are anattractive employer.Photo: private
Moderator Tim Davis stated in the briefing conversation with Glenn Mandziuk: "The industry is not offering the right products to convince the consumer!" The new SHA CEO immediately agreed. Yes, hotel groups and hotels need to sharpen their brands - according to their target groups. Put more simply: If you want to establish sustainable hotels in the market, you have to know the virtual users as well as the locals around the hotel.
Glenn spent many years in Canada and developed regions there - sustainably. Getting a region of 90 communities and 4,000 stakeholders to work together was not easy. Convincing them that data on tourists and consumers in the region would help define new tourism paths took time - and sometimes a firm word.
Without the locals, little works. If they are happy with their surroundings, they will no longer tolerate others throwing a beer bottle into their lake. "Hoteliers should think more in terms of eco-systems and less like a factory," he adds brashly. "We should all strive for social licensing," he urges colleagues. "Tourism is a privilege, not a right".
For Glenn, who has won many awards in his lifetime, fostering collaborative, action-oriented environments has become a game changer. Organisations that thrive and innovate become relevant, influential and an attractive employer. This is just one aspect of what the keynote speaker wants to address. / map
> Impulse generator:
Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance from 1 May, will deliver the keynote address at the start of this year's HITT, entitled "Unprecedented times call for unprecedented actions".
Join in, sign up. The other speakers will also bring a lot of know-how and look forward to exchanging ideas with you!