Travel Charme sold: Now comes travel distribution
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Travel Charme sold: Now comes travel distribution

Travel Charme Hotels - Bergresort Werfenweng
The Travel Charme Hotel in Werfenweng, Austria: a popular holiday address in the middle of nature. / © Travel Charme

When Travel Charme Hotels, a small, fine German resort group, was sold to Hirmer, a Munich-based clothing retailer from outside the industry, in 2018, it sounded like a promising new approach. Six years later, Hirmer Hospitality sold the operating companies of the 12 hotels and resorts to DSR Hotel Holding, which is backed by a tour operator and a food giant.

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