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Under pressure from shareholders? Airbnb is embracing boutique hotels

Gasthof_Guest House_Hotel_Germany_16-9_1920_c Bernd Schmidt – stock.adobe.com

Following holiday homes and experiences, Airbnb now targets small independent hotels, guesthouses and boutique hotels. / © Bernd Schmidt, stock adobe

24.4.2026

At the end of last year, Airbnb launched a pilot scheme through which the platform offers stays in boutique and independent hotels in cities with excessive demand or a regulated supply. The company has now announced plans to expand this service and has appointed a Head of Hotels.

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