Upscale lifestyle tops the luxury segment
Marketplace • 9.2.2024 • 41751

Upscale lifestyle tops the luxury segment

STR-HOTCO analysis: Half of the lifestyle brands in Europe are only 8 years old

Hoxton Berlin Charlottenburg Rest Tandoor
Whether 25hours or Hoxton - Accor counts the most lifestyle brands (11). / © The Hoxton
9.2.2024

The first lifestyle hotels came onto the market in Europe eight years ago. They are driven by the large chains. Accor offers the greatest lifestyle diversity with 11 brands. Sexy for investors and operators: lifestyle in the upper upscale segment is topping luxury hotels. An analysis by STR and the HOTCO conference in Vienna.

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Autor

Macy Marvel

Macy Marvel

is a former professor of economics and finance at EHL who likes to analyze markets and figures from the global hospitality business. A favourite travel destination: Crete.

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