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Virus eats brain

4.2.2021

Dear Insiders,

Israel and Dubai are on their way back to everyday life, thanks to extensive vaccination efforts. Sylvie Konzack kept her ears open there and recognises: Rapid tests are likewise an important part on the path towards a revitalised economy. But the truth is also this: "Everyone follows the rules without discussions," says an Austrian citizen in Dubai.

In Central Europe, testing still remains a difficult topic at the moment. But why? I was really annoyed when I listened to an economist this week who showed that every nation-wide planned and consequently carried out testing strategy would only cost a fraction of the 750-billion-euro structure package drafted by the EU.

And even worse: If one sticks to the current strategy, a new third lockdown could loom after Easter. The Institute for the German Economy supports the test strategy: otherwise a week of standstill like the first lockdown will cost the German economy ten billion euros per week.

But who thinks about the population? For two weeks now, plans about a "No-Covid strategy" or "Zero Covid strategy" have been circulating in Germany: in the end, these are all plans to gradually reactivate the currently closed industries. What happens? Three federal states join in – and all of them define their own incidence thresholds. Again, there is ZERO consensus. Therefore, we will have 16 different models in the 16 federal states soon. The state premiers are repeating their mistakes from the accommodation ban, which, last October, led to hysteria, trade fair cancellations and the next lockdown – and the lockdown is still in place to this very day. Virus eats brain.

Therefore, I prefer stalwart CEOs. They seemingly have to be born with foresight and a change in thinking in order to lead their hotel groups out of the crisis. "We all have to think in new ways," says Stefan Leser, CEO of the Asian Langham Hospitality Group for two years now. So far, the group has always been profitable and has started a shopping spree in the middle of the crisis: Europe is a white spot on Langham's map. However, luxury can only be maintained with good staff members. Therefore, Leser commutes between hardware and software and asks himself – and his colleagues – in the luxury segment self-critically: "Did the hotel fulfil its purpose or did we only sugarcoat it?"

Today's edition sways between various perspectives: Amongst others, travellers reveal where they want to travel to this year in Europe; and by way of contrast to that, individual countries sway back and forth between opening and closing, following the motto: Do we travel to Italy or France to go to the hairdresser?

Whether travellers are going to leave classical booking channels à la Booking.com for the benefit of local channels remains unclear after analysing a platform and asking two experts. In any case, the holiday hotels are preparing themselves – therefore, Falkensteiner presents a new family-only hotel in South Tyrol whose features include an all-year "ski slope" that spreads out across the building's entire roof! A new superlative and super expensive.

And we sway back again to the sobriety of everyday life. A new ruling of the Regional Court of Munich again creates different precedents than the last ruling: In future, operators are to save up huge reserves and finance every crisis themselves.

It simply remains amusing. Like in kindergarten.

On our own behalf: Preparations for Expo Real 2021 have begun. Those who would like to exhibit at the World of Hospitality joint stand should apply for their requirements now. The registration is preliminary and only used to determine the space requirements. Contact Michael Willems and Anne Greisel please.

Yours, Maria Pütz-Willems
editor-in-chief

Your opinion? maria[at]hospitalityInside.com

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