Voicebots take over
Ever more dynamic: AI communicates with the guest and reserves the room
Autor

Catherine Bouchon
is a qualified journalist and MBA holder, as well as communications manager with around 20 years of experience. She spent almost 15 years as Director of Public Relations at Lindner Hotels AG. Bouchon holds an MBA in Communication & Leadership from Quadriga University and has completed numerous further training courses in digital communication and AI. She is also a volunteer at the Federal Association of German Communicators and has received several awards, including the German Traveller Award and the PR Bild Award. Most recently, she worked in press and communications at the Construction and Real Estate Association of North Rhine-Westphalia.
Verwandte Artikel
From tools to mindset
As the rain joined the party on Day 2 of the HITT 2025 think tank in Brussels, the conversations took a sharp turn from concepts to concrete tools. The afternoon unfolded with intense discussions about what technology and artificial intelligence (AI) really mean for hospitality today, not in the distant future.