STRATEGIES / Starwood: Westin will smell different to Sheraton - New brand strategy
Magazin • 20.1.2006 • 857
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Westin will smell different to Sheraton

Worldwide Starwood Meeting: Change in branding strategy

20.1.2006

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Munich/Brussels. Starwood Hotels & Resorts will also operate Le Méridien Hotels following the completion of the takeover deal by Starwood Capital. Here in Germany, this could lead to conflicts of interests with ArabellaSheraton. The Munich hotel group is Starwood's majority holding joint venture partner. Nevertheless, it looks like Starwood is to make its own way.

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