Where are the Chinese tourists in Europe?
Magazin • 28.6.2024 • 42385
HI+

Where are the Chinese tourists in Europe?

Chinese travel in Europe - Shopping in London
The "new" Chinese are no longer demonstrating their shopping appetite as strongly as before. / © AdobeStock
28.6.2024

The number of Chinese travellers in German-speaking countries has so far fallen massively short of expectations. Even the Chinese mega-advertisement during the European Football Championships has not changed this.

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