Accor disposing of asset light

Paris. Obviously working on his image and willing to appear more "human” and less "voracious”, Sébastien Bazin, Accor's new CEO played it "emotional" in front of Accor employees he met last Friday.

Munich. The recent dismissal of Accor CEO Denis Hennequin changes nothing in the existing strategy of the group, it is said. At most, the tempo is too slow for both primary shareholders, Colony Capital and Eurazeo. The fact that their wishes count has also been experienced with the fact that enforcement by Asset Light regarding the most recent CEO sacking was repeated several times and almost aggressively. What does it mean for Accor in Germany, the second largest hotel market for the French? How quickly can Accor's contractual relationships be changed in a country that likes neither management nor franchise? Michael Muecke, Managing Director and General Manager Economy Brands with Accor Germany, regarding the current status of Asset Light in Germany.

Paris. Only on rare occasions does Accor's management invite foreign journalists to Paris, and now this has even happened twice within three months. Firstly, there was the ibis relaunch, and now, Accor's brands have been newly structured. For the first time, the strongly expanding chain is no longer focused on regions. Instead, it is strengthening its brands – but ... And this "but" is the beginning of Accor's biggest brand-related adventure to date. Restructuring does not affect all of Accor's brands across the world, but only eight out of ten brands. At the same time, it does not affect all 92 countries Accor is presently in, but only 15, all of them in Europe. In addition, the new model is rather complex, as executives take over two to three different tasks at once, and entire departments are sometimes allocated to the headquarters, sometimes to the newly created brand teams. A lot of things have been structured, but there will certainly be a great number of coordination issues coming up for sure.