
Arabella Hospitality moves up
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Generation Future: Hotel holidays as premium time
Young people are less confident than they were two years ago. They focus on high quality and enjoyment in all areas and prefer to spend their holidays in hotels. Comfort and cleanliness are particularly important to them.
Rosewood and franchise push Arabella Hospitality
The Rosewood brand and the selected Marriott franchise brands have greatly enhanced Arabella Hospitality's financial year 2024. The outlook for 2025 also appears promising.
And now we're expanding operations again
The new ultra-luxury Rosewood Hotel Munich will not open until mid-October, with 1,000 euros as an entry rate. Marriott's Extended Stay brand Residence Inn, however, also fills the till with 150 euros per night. Arabella Hospitality SE advances to white label operator, with luxury classics and fresh franchise brands. With Rosewood and Marriott at its side, expansion in DACH and Spain is underway. CEO Karl-Heinz Pawliziki on the new strategy.



