Budget in a royal dress

Vienna. A new, exciting hotel concept has launched in the middle of Vienna: Since Tuesday, the Ruby Sofie in the third district has been officially welcoming guests who love Lean Luxury. The industry is carefully observing the creative newcomer.

Wiesbaden. Particularly young lifestyle hotels are increasingly discovering in-house music as a marketing tool. They are trying out various kinds of concepts in order to attract and bind young guests. Ruby Hotels trusts in its "Ruby Radio", prizeotel trusts in music streams via the Internet and cloud. On the other hand, Rilano hotels have already cancelled their downloads solely trusting in their own radio, and Starwood Hotels demonstrates how to use musical preferences brilliantly for a loyality program. At any rate, the days of monotonous canned background music are finally over. Individual music mixes, dedicated radio programmes, or series of concerts bind customers, increase sympathy and hotel emotions.