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Caught between assets and franchise

Renzo Iorio, AccorHotels Country CEO Italy, about development and digitization

11.6.2015

Milan. The announcement that the AccorHotels' distribution platform is now an open market place willing to list independent hoteliers is probably the news of the month in the European hospitality industry. Nevertheless, AccorHotels' plans are not limited to digital distribution, but still include ambitious developing projects. AccorHotels Italy has almost doubled its presence since 2007, and the group has identified a pool of 1,000 hotels attractive to the AccorHotels brands. Renzo Iorio, the Country CEO of AccorHotels Italy draws a 360-degree picture of the group's strategies in his home country. On one hand, it encourages the asset light move; on the other hand, the hotel group is looking for more investment opportunities. He criticizes the upcoming merger of Atahotels and UNA. Franchising remains a challenge.

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Stirred up by the platform - and waiting

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Atahotels and UNA Italian merger signed

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Bologna. The expected merger between Italian UNA Hotels and Atahotels is a matter of fact. UnipolSai Assicurazioni SpA announced last week that its subsidiaries Atahotels SpA and UnipolSai Investimenti SGR SpA signed agreements with UNA SpA regarding the acquisition.

Accor acquires Fastbooking

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Paris. In trying to achieve more direct bookings, French hotel group Accor is not only strengthening its own distribution channels, but also acquiring more and more IT companies involved in booking processes.

Open letter: Booking.com pilfering guests

26.2.2015

Bremen. As hotelier and CEO of prizeotel, Marco Nussbaum, was not directly heard by Booking.com, he then resorted to the means of an "open letter". In this, he accused Peter Verhoeven, Managing Director Europe, Middle East, Africa with Booking.com, of "guest pilfering". This was last week. Neither the company nor Verhoeven have reacted yet.

Accor disposing of asset light

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Paris. While the financial community was expecting from him an acceleration of Accor real estate assets sale, Sébastien Bazin, who was pushing that way as a shareholder when he was still the head of Colony Capital Europe, expressed a totally different point of view last Wednesday in Paris during "The Investor Day" conference. Accor's new Ceo came out with an unexpected "road map" based on a new organization, a new executive committee and the review of its real estate strategy. None of it reassured the stock exchange. After the announcement, the Accor title fell by over 7%.