Dangerous AI heat. And rosy times until 2050.

Dear Insider,

The first big success of the young partners IHG and Ruby was achieved after just eight months: The global chain gave the lead to the 412-room Ruby Chicago, the first of the Lean Luxury group in the United States. Ruby founder and operator Michael Struck then immediately took over the realisation. The America connoisseur and fan was meticulously prepared. In an interview with me, he describes, among other things, how his US partners are clear, tough and demanding when it comes to securing risks and standards. And he praises IHG for the fact that the chain is always working on the "how", on solutions. The integration of the IHG systems into the 21 operational Ruby Hotels will still take a long time though. IHG partner Novum Hospitality has been saying the same thing for two years. But both also understand the complexity.

After the hard facts, today it's all about "human AI". Meanwhile, robots are flirting with their little eyes and AI software voices are gently cozying up to you. Martina Mara, a respected researcher and robo-psychologist - yes, there is such a thing - warns against this dangerous human warmth! But the new "AI natives" are already on the trip. Nobody is as nice to them as ChatGPT.

And back to the facts - and Revo. Our list of known insolvent Revo Hotels is growing. Since the list was launched a week ago, 15 more hotels have been added, bringing the total to 52. As there will not be an official overview of the insolvent hotels, which is why hospitalityInside does its own research. Support us!

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Toxic scents, new opportunities and the new HITT Think Tank "Driving Performance"

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Dear Insider,

Last Friday we discussed the "collective failure of asset owners, banks and brands". Today we're going into more detail, leaving the head bashing aside. Union Investment and Art-Invest, which have since terminated both Revo contracts, soberly describe their options for reaction. The UI focuses on monitoring and alternatives but will also continue to work with white label operators. Art-Invest clearly demands that owners must generally take on more responsibility. For Hotour Consulting, portfolio deals tend to exude more toxic scents than individual deals, and the consultant and developer Christian Buer criticises the high equity ratios of banks and the role of key money. Susanne Stauss has posed questions and written sensitively on the issue.

Yesterday, Revo Hospitality wrote a few lines on the status of the insolvency situation for the first time, and our editorial team has started to compile a list of affected Revo hotels in Germany; it does not claim to be complete, but could become a small guide. There will not be an official, complete list, as the responsible Berlin court informed us two weeks ago.

Change of subject: Spain continues to boom, including in hotel investments, and is keeping its foot on the accelerator. The Netherlands, on the other hand, is much more cautious and selective. Two dynamics in one Europe, compared by Sarah Douag.