Details change stories

Dear Insider,

A year ago, hoteliers were still fiddling around with ChatGPT on the sofa, but now the AI assistants proliferate, each one better than the one before. It's about power over travel bookings. SEO, the internet search engine that everyone had to feed with buzzwords for years to generate clicks, is now just the fodder for GEO: for that AI colleague that can immediately provide answers and offers to the web surfer. The term for this is Generative Engine Optimisation. Today, our AI-expert Catherine Bouchon explains the advantages and disadvantages of GEO. Only the best stories will win. 

The story of the aparthotel provider Staycity is simple: It is based on one company, two brands, three apartment sizes and a kitchenette in every apartment. The two growth drivers are Staycity and Wilde. With a more flexible ground floor, more service, more food and more quality, the twin sisters are becoming more visible in Europe, always in key cities, please. The profit margin is fantastic.  

Adrian Lindner is a long way from dreaming. He does not want to expand at present but wants to further stabilise the restructured Lindner Group in Germany. The hotel operator is out of insolvency under the debtor-in-possession rules. He wants to rebuild trust in the market. The designated new CEO (35), the third generation in the large Lindner family, was involved from the outset as "insolvency project manager". And as a manager, he admits self-critically and with unexpected frankness to "many mistakes" in our very first conversation. And that the family has lost its closeness to the company.