Disruption is here: a model for liberation from the OTAs

Disruption is here: a model for liberation from the OTAs

Maria Pütz-Willems

Dear Insider,


Brace, relax, profit and protest, share and pay back... These are the opposing pairs of words in our top stories today, in which contradictions form a new image. Developers and brokers in Germany are praying for growing transaction volumes, yet hotel financing simply remains difficult. Investors (Art-Invest, Union Investment), consultants (Hotour, Select Hotel) and banks (BNP Paribas) with their feet on the ground do not deny this today. But they, too, look with sorrow at other EU countries where access to credit is so much easier and yields are really taking off. 


Things have been boiling over again in Mallorca this week. "Stay home", demanded seven environmental organisations and anti-tourism associations in an incendiary letter to tourists, the perpetrators of overtourism. The pressure in the public opinion cauldron is rising, yet our interviewees remain cool but critical: Arabella Hospitality Espana CEO Francisco Vila, Managing Director Björn Spaude from Castell Son Claret, Rolf Seelige-Steinhoff from Bahia del Sol and the Mallorcan hotel association FEHM make it clear that the protests are not representative, that much is politicised and that growth generates positive synergy effects. 

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The French government has now placed hospitality on its "shortage occupation list" and, among other things, is accelerating the hiring of undocumented migrants. The situation is urgent: Since 2021, there has been a shortage of 100,000 employees with 150,000 vacancies unfilled. Every country, city and hotel group now has the same trauma: Maritim and the Rosewood Amsterdam are currently jointly looking for 700 employees; the planned openings are just around the corner.  Both offer a lot of flexibility and perks, just like American hotels. But can this be implemented in practice? Sarah Douag brings us the details. 


Is the software I just bought any good? Every operator hopes so, but who can see through the IT jungle at the ITB alone? And now AI too... We see: Millions of dollars in capital are flowing towards the tech-giants, which in turn are investing again themselves in order to remain the masters of distribution. "AI" now consists of networked "agent tools" - digital helpers in specific areas. In his commentary, Martin Kemmer, a tech-savvy hotelier, warns his colleagues "not to be mere spectators of this development again".  

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