Distribution check in Germany, Austria and Switzerland
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Mysterious distribution channels
Wiesbaden. The Internet will displace all other reservation channels known – this is what "reservation experts" currently agree on, thereby referring to strong growth rates of reservations carried out via mobile devices. At all industry meetings, trade shows and conferences, contributors present impressive figures and describe a dramatic change in reservation behaviour which is already taking place. hospitalityInside.com wanted to know from big chains how these assertions and forecasts are concretely reflected in their sales and distribution – and was quite astonished by their answers. Such information is "confidential", says Marriott – the same company that has described itself as "sales machine" for the past few decades and showed off with its annually increasing figures on their website. Very little specific information was disclosed.