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Misery, dreams, love brands, bare facts
Dear Insider,
The dream of permanently rising room rates is over. Leisure is the only way to earn money. And do the investors even know who their new operator will be after a takeover? The "zero profit" discussion at the Expo Real conference showed in very many ways how the operational side is struggling. The misery goes round in circles.
First Love Brand, then Branded Residence. Apparently, some brands are making residence buyers and occupants happy after all. As of this year, Accor has been pushing the topic of private living on a massive scale: for a longer stay and comfortable living alongside the hotel brand and enjoying its services. A wealthy young generation of business nomads and mixed use make it possible. And Accor is, as far as I can see, the first chain to break the original luxury model down to midscale. A ray of hope.
The sun has been shining over Hotusa again since this summer. The purchase of nine Silken hotels was the signal that the Spanish group had worked off its €241 million Covid loan. Scalability is back: Quietly, Hotusa has built 178 hotels in Spain and over 260 properties in 19 countries through Eurostars. And once again, it pays off that Hotusa still has its own (!) OTA inhouse. Sarah Douag took a closer look at this relatively unknown company. From debtor to deal maker.
