Dive deep and swim on better

Dive deep and swim on better

Maria Pütz-Willems

Dear Insider,

Family offices like hotels because hotels also convey a passion for entrepreneurship, as well as values and lifestyle. That's why the family offices don't abandon them during the crisis. "They are always there and have never left," Philipp Linder from Hotour recently summed it up in a conversation. There are around 13,000 of these investment-minded asset managers in the German-speaking Europe, but they value discretion and avoid the limelight. This makes it all the more interesting what Beatrix Boutonnet found in a Family Office Real Estate Report. These investors are also broadening their perspective.


David Etmenan, founder and CEO of Novum Hospitality, has - as everyone knows - been connected to "the IHG system" for 1.5 years. Measures are slowly beginning to take effect, and slight increases in RevPAR are visible. But he still has to exercise patience himself. "We are still in the onboarding process." 84 hotels have been integrated so far. He feels that he is in good hands at IHG and is putting all the more energy into his new role as developer and creator of an owner-operator platform. He is now building up his own pipeline via Novum Real Estate. It is growing. He has passed his personal stress test.


Unfortunately, the German market is still undergoing its own version. And that's how it is for many managers in the endless wave of suffering. Employees often don't realise the stress their bosses are under, but they feel it. According to a study, 43% of them resign if their boss is of the authoritarian type.

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Dear Insider,


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