Stripped to the core: Robin Wicks on the InterContinental brands
Magazin • 12.8.2005 • 492
HI+

Everything stripped to the core

Robin Wicks on the restructuring of the InterContinental brands

12.8.2005

Windsor/Frankfurt. The InterContinental Group is to market its luxury brand on a strictly separate basis to Holiday Inn, Crown Plaza and Express by Holiday Inn. The franchise model is to be renewed, the classic Holiday Inn freshened up, and two US brands are about to be launched in Europe. An interview with Robin Wicks, since July Director of Operations, Franchise and Development in Continental Europe.

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