Exclamation at 1,800 metres

Wiesbaden. Particularly young lifestyle hotels are increasingly discovering in-house music as a marketing tool. They are trying out various kinds of concepts in order to attract and bind young guests. Ruby Hotels trusts in its "Ruby Radio", prizeotel trusts in music streams via the Internet and cloud. On the other hand, Rilano hotels have already cancelled their downloads solely trusting in their own radio, and Starwood Hotels demonstrates how to use musical preferences brilliantly for a loyality program. At any rate, the days of monotonous canned background music are finally over. Individual music mixes, dedicated radio programmes, or series of concerts bind customers, increase sympathy and hotel emotions.

Vienna. The book finds its way into the hotel in many ways, from the library to the bedside table all the way to cultural event. Now, Austria's private hoteliers have shown how it can be successfully turned into a useful customer loyalty tool. Sonja Juffinger-Konzett raves: "Hotels are my greatest love." "I love everything, the food, the wine, the decoration." Of course day-to-day obligations set limits. Yet the limits imposed by work are also helped by another passion: literature.