Going for the fish or the whale
Anbang challenged Marriott, Starwood smiled - Last night Anbang withdrew
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Marriott deal endangered? Chinese offer 2 billion more for Starwood
Washington/Beijing. Only a few weeks away from becoming the largest hotel chain in the world, Marriott has to face a last-minute offer from Chinese Anbang Insurance Group. It made a 14-billion-dollar proposal to acquire Starwood, which is 2 billion dollars more than Marriott's initial deal. Last night obviously brought some motion to the issue.
The bigger, the better?
Bethesda. At the end of the day, it was a share consideration: Starwood Hotels made itself an interesting target offering itself for sale in February this year, but it only became interesting to Marriott Hotels when its share value dropped by 15 percent several months later. In this respect, the price of 12.2 billion dollars Marriott is paying for Starwood could be considered favourable. The transaction that will be carried out by mid-2016 is a mega deal – or even a killer deal? The new global giant chain combines 4,300 Marriot hotels and 1,270 Starwood hotels, 19 brands on the one hand and 11 brands on the other, as well as 54 million and 21 million loyalty programme members respectively. The result is the biggest chain in the world consisting of more than 5,500 hotels, 1.1 million rooms, 30 brands and 75 million loyalty members. This dimension heralds a new era in the hospitality industry.