Gorgeous Smiling Hotels GmbH (www.gsh-hotels.com) acts as a multi-brand operator and coordinates development, yield management, purchasing and sales, as well as marketing and legal matters for its operating companies from its headquarters in Munich. With international success: The Financial Times and Focus Business have already awarded GSH, one of the thousand fastest growing companies in Europe. The tasks of GSH include the innovative design of new construction projects as well as the conversion of existing buildings, which are professionally implemented with long-standing partners.
The hospitality operator and developer has a special focus on its own GSH brands. Following the announcement of the rebranding in March 2023, the hotels of the GSH brands Arthotel ANA, Living by Arthotel ANA and Rilano Hotels & Resorts have been operating under the new brand elaya hotels since July 2023. “Never just stay the night again” is the slogan, promise and philosophy that defines the group's external image and tone of voice. The recognition value of the elaya concept lies in the modern, multifunctional interior design, consistent quality features and individual furnishing with local references. In addition, the experiences curated together with the employees play a central role in the additional overnight experience. The elaya course is suitable for franchisors as well as for existing conversions and new buildings.
The GSH group's portfolio of franchise partners includes acclaimed international hotel groups such as InterContinental Hotels Group, Hilton and Wyndham, whose brands have been successfully adapted to the European market and currently comprise over 20 management operations and more than 15 franchise operations, from budget hotels to serviced apartments to upscale hotels. At the moment, GSH is represented in three countries, but in the process of a European expansion beyond the borders of Germany, Austria, and Switzerland.
