Greenwashing to be banned from September

Greenwashing to be banned from September

EU directive: Hotels must prove sustainability – F&P webinar offers advice

Empco Wasserfall No Greenwashing_extract_1920_16-9_c SN FP Executive Solutions
The flood of "green" promises is unstoppable. That is why the EU is taking decisive action starting September 27. Consumers must no longer be misled. This also applies to the hotel industry. / © SN, F&P Executive Solutions

The hospitality industry must also protect itself against Greenwashing. With the "EmpCo" directive, the EU is also forcing hotels to stop making misleading sustainability claims from the end of September 2026. This applies to brochures, menus, marketing and websites. Insiders from F&P will be offering practical advice in free webinars in June/July.

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This contribution comes from HospitalityInside's Content Partner Network. Here, companies talk about their activities, trends and markets and thus enrich the spectrum of topics from the hospitality world. The content has been reviewed by the respective partner company.

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