Holiday properties can still grow
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Like a phoenix from the ashes
After more than a decade of financial losses, the Pierre & Vacances Center Parcs Group (PVCP) is on the rise again. The success of the group's strategic pivot towards premium offerings is part of Franck Gervais' "Re-Invention" plan. hospitalityInside talked to the CEO about the new strategy that has paid off in less than four years.
Massive investments in Camping & Glamping
The original tents and wooden cabins were by no means as sexy and comfortable as they are today. Over the last ten years, the demand for camping, glamping, mobile homes and caravan parks has grown dramatically. The potential in Europe is still huge. Facts and figures about a thriving new sector.