Hoteliers, more driven than ever

Dear Insider,

The French government has now placed hospitality on its "shortage occupation list" and, among other things, is accelerating the hiring of undocumented migrants. The situation is urgent: Since 2021, there has been a shortage of 100,000 employees with 150,000 vacancies unfilled. Every country, city and hotel group now has the same trauma: Maritim and the Rosewood Amsterdam are currently jointly looking for 700 employees; the planned openings are just around the corner. Both offer a lot of flexibility and perks, just like American hotels. But can this be implemented in practice? Sarah Douag brings us the details.

Is the software I just bought any good? Every operator hopes so, but who can see through the IT jungle at the ITB alone? And now AI too... We see: Millions of dollars in capital are flowing towards the tech-giants, which in turn are investing again themselves in order to remain the masters of distribution. "AI" now consists of networked "agent tools" - digital helpers in specific areas. In his commentary, Martin Kemmer, a tech-savvy hotelier, warns his colleagues "not to be mere spectators of this development again".

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The joy of travelling, ITB frustration and useful modules

Dear Insider,

Each year, the ITB sees a veritable flood of figures, analyses and forecasts on the global travel market bubble up from many sources. Performance in 2024 is impressive, and the outlook for 2025 is promising. Despite the tense political (and economic) situation, the tourism industry shows "hardly any signs of disruption", as Fred Fettner notes with regard to current studies. Above all, air travel with a sun guarantee is a perennial favourite. Too expensive? Doesn't matter Holidaymakers tighten their belts in other areas of everyday life.

The mood in the business travel segment is one of upheaval rather than optimism. This is where the economic downturn hits. Experts had expected a permanent 10 to 30 percent reduction in business travel in Germany in the post-coronavirus period. Apparently too optimistic. The nervousness grows. New forms such as Bleisure Travel and Travel in Motion as a way out? Let’s wait and see.

Anyone travelling on business needs accommodation that is budget-friendly and central. Modular hotels are springing up, not least for this target group. Novum CEO David Etmenan and Carsten Fritz, Managing Director of NXTbau, explain in an interview just how fast and sustainable "Lego-style" construction works out in practice for investors and operators.