In the whirl of the headlines... hospitalityInside turned 20

19.12.2025

Dear Insider,

After such an exhausting year, I wanted to give our last issue today a more relaxed tone, but then sober reality caught up with us. This week, Union Investment put the Pullman Schweizerhof Berlin up for sale and intends to part with the tenant Revo Hospitality, the largest white-label operator in Europe. The operator is already taking legal action against the termination and plans not to move out. I have spoken to everyone involved. Positive: An experienced hotel manager joined Revo a few weeks ago as Chief Transformation Officer. Will she be the new CEO? Ruslan Husry continues to work intensively on consolidating the company.

Negative for Treugast, regardless of current events: The Munich-based consultancy had removed Revo Hospitality from its investment ranking at Expo Real and commented on this. It has now signed a cease-and-desist declaration against Revo Hospitality.

The rumours will abound again today. Stay cool! Use the Facts & Figures as a guide. The German hotel market is under more stress than it has been for a long time, for many reasons. The result: more opacity, less credibility. The fast-paced media, but also PR agencies pushed into a corner, contribute to this. My colleagues Susanne Stauss, Sylvie Konzack and I have found examples.

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Dear Insider,

The German operator market is currently buzzing. For months now, we have been seeing a steadily growing wave that is driving smaller operators in particular into the (supposedly) safe haven of the large white label operators. Susanne Stauss asked well-known and very active hotel consultants: Who stands out in the market? Which operators are in demand? Which operators have lost out? Where are the opportunities? Do we need so many brands? Is there added value for international franchisors in micro-locations? Our questions have been answered: Hotour, Nemis, Härle Hotel Solutions and mrp hotels. Their analysis is critical.

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