Increasing trust in the European hotel market
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Magazin • 4.4.2025 • 43636
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Increasing trust in the European hotel market

Spain - Melia Ibiza, Exterior Aerial
Europe was the most visited region in the world in 2024. / © Ignacio Izquierdo, Melia Hotels
4.4.2025

The most popular European country for hotel investments is and remains Spain, closely followed by Italy and the United Kingdom. However, supply and demand are very unequal across Europe. 

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