Interior design to take home

Dear Insiders,

The hotel business is always complaining about lack of professionalism. But only the very few complete their training. Kempinski for years has been an example to the whole branch with the MBA. ArabellaSheraton celebrated its first 18 MBA graduates two weeks ago. All the same, there's still a lot of uncertainty surrounding the Master of Business Administration. Baerbel Schwertfeger, special reporter for Management and Training, takes the subject to task.

Since the turnover collapse in the wake of 9/11, more and more hotel chains are beginning to look for alternative sources of profit. One of them is online shopping. Not all of them are able to produce concrete figures, but first attempts show that demand does indeed exist. And that the Americans have particularly mastered the marketing game is once again clearly apparent. "hotluxury.com" is the name of the website on which all hoteliers can sell their entire interior design programme.

To sell and to sell yourself are very obviously two very different kettles of fish. The Maybourne Group - the remaining hotels of the former Savoy Group in London - made little professional impression in Munich. All the same, the Irish owner's should certainly not be lost from sight.

To walk through your own spa with open eyes is the advice of our expert, Judy Singer today. She's put together a number of tips that can help turn every corner of the spa to a small profit zone.

This and much more in today's edition of hospitalityInside.com. Have fun discovering!

Yours, Maria Puetz-Willems
Editor-in-chief


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