Iran conflict: The industry is re-adjusting

27.3.2026

Dear Insider,

The mood at the IHIF in Berlin this week was subdued, with hotel investors and operators expressing serious concerns. The unpredictable US-Iran conflict is once again taking a heavy toll on the industry. What do the global and regional CEOs of major chains have to say? There are no longer any safe markets; new travel trends are winding their way through new landscapes; holidays in the Middle East are shifting to the Far East… The industry is re-adjusting but is responding with a level head. It has learnt from the Covid pandemic.

During the day, the IHIF venue felt rather empty; those who hadn’t bought tickets gathered outside the InterContinental to have a chat, and in the evening, the "family" ended up meeting up at a number of events around town. Unfortunately, Revo Hospitality’s long-running and popular party did not take place… Incidentally, interested investors are today submitting their bids for the insolvent Revo hotels.

Radisson CEO Federico González, for his part, does not wish to demonise any operator. With 75 contracts, Germany is the largest lease market, he has nothing against that. It's all a question of details and honest dealing. And a good mix! Radisson manages 50% of its properties itself, refines its 10 brands without needing to create new ones, and only operates in locations where the owner has paid a realistic price for the property. In an interview with me, he also explains why Jin Jiang’s two subsidiaries, Radisson and Louvre, will not be merging.

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Back to reality

20.3.2026

Dear Insider,

The Iran conflict is leaving its mark every day, all over the world. MIPIM in Cannes was noticeably quieter than usual, and the Arabian Travel Market (essentially the Arab equivalent of ITB) has been rescheduled from May to October. We are keen to see how many investors, operators and other hospitality stakeholders will be attending the IHIF investment forum in Berlin from Monday. We report.

Today: Beatrix Boutonnet describes the "new" real estate sector – one that is returning to reality and discovering new opportunities: Standard financing options are a thing of the past, but there are new alternatives. The yachts in Cannes are also adjusting to the reality: They’ve become smaller, there are fewer parties, and people are being more cautious again. Amazing: Germany and the hotel asset class were viewed thoroughly positively.

The new brand Nook aims to establish itself as a "non-hotel" through crowdfunding: This is a spiritual place for like-minded people, for social gatherings and off-site events. The similarity to the former Selina concept for digital nomads is no coincidence. Behind this are German hotel chains, hostels and co-living hoteliers.