It's a different return

Augsburg. The deal is unique in the history of the hotel industry: A standardised global chains acquires a group of eccentric creatives which have up to now completely refused to be pigeon-holed and who are committed to not letting this happen in future either. How do AccorHotels and 25hours fit together? Speculation abounds here. Maria Puetz-Willems asked two of the three partners: Christoph Hoffmann and Prof Stephan Gerhard. They report how the deal came about and what exactly has been agreed. One core statement from this long and relaxed interview already provides an indication: "AccorHotels has stated that it wants to become a lifestyle group. In order to get their lifestyle, they will pamper us. We are already a lifestyle group."