Kempinski's ups and downs
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Kempinski's ups and downs

On behalf of the shareholders? CEO Barbara Muckermann has big plans

Kempinski Residences Balmumcu Istanbul
Residences, a cash cow for property financing. The new strategy wants fewer residences. / © Kempinski Hotels, Residence Balmumcu Istanbul

Kempinski Hotels, which currently has 82 hotels, will grow in the future by shrinking by roughly 30 hotels. Pale 5-star hotels will be weeded out, only ultra-luxury gems will survive. Residences will pause, the management company should become asset-heavy. Kempinski is already undergoing another upheaval. An interview with Group CEO Barbara Muckermann.

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Autor

Maria Pütz-Willems

Maria Pütz-Willems

is a passionate writer who travelled to over 40 countries and got to know the media world from many perspectives. She has been reporting on the international hotel industry for over 30 years and founded hospitalityInside.com in 2005. She finds her balance with fresh air, sports, cooking and sociable friends.

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