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Live Life Aloft

Premiere in Germany for the Starwood brand: First impressions from Munich

10.9.2015

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Double debut for Aloft in Germany

22.11.2012

Brussels/Munich. Aloft debuts in Germany: Starwood Hotels & Resort will enter the market with two hotels of its midscale brand – both centrally located in Munich and Stuttgart.

Simply squeezed in-between

13.2.2009

Lexington/Augsburg. Two of Starwood's newest brands are found in Lexington, a small town near Boston, USA. A little lonely on the green, yet still alongside many high-tech companies, are the two prototype brands "aloft" and "element". The drive featuring the huge aloft logo reflects its proximity to the stylish W-concept. element, on the other hand, is much more low-key. Starwood's plan for both of these midscale brands is to conquer Europe, with aloft serving as forerunner. The opening of the first such hotel in Europe has meanwhile been delayed though. Facts and figures for the new concept that sees Hilton's new brands Garden Inn and Hampton Inn and Hyatt Place and Holiday Inn as competition.

Starwood: The new brand is called "aloft"

30.9.2005

White Plains. Starwood Hotels & Resorts Worldwide and its W Hotels division revealed at the Phoenix Lodging Conference the official name and concept details for its new brand in the select-service hotel category: "aloft". Recently, the company had been introducing the brand under "XYZ".