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More love for the old brands

Patrick Mendes: How Accor intends to keep its portfolio fresh and flexible

The SLS Barcelona ist he brand’s first European destination and will open its doors to the public in mid-2024. The lifestyle brands are also indirectly pushing the premium, midscale and economy brands. / © Ennismore

Patrick Mendes spent 240 days on the road last year. "It was a great year, but also tough and intense," says the CEO Europe & North Africa, who has overseen this region for Accor's Premium, Midscale & Economy brands (abbreviated: PME) since January 2023. In our latest interview, he explains, among other things, how to make adjustments to the brand without losing owners and franchisees.

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Autor

Maria Pütz-Willems

is a passionate writer who travelled to over 40 countries and got to know the media world from many perspectives. She has been reporting on the international hotel industry for over 30 years and founded hospitalityInside.com in 2005. She finds her balance with fresh air, sports, cooking and sociable friends.

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