Need to catch up at MICE enquiries
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Need to catch up at MICE enquiries

Frankfurt/M. In the European hotel industry, the handling of MICE enquiries is still a weak point. However, the customer contact has improved recently, as a recent survey reveals.

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Only five of 167 were convincing

Only five of 167 were convincing

21.7.2011

Frankfurt M. With inquiries, an overwhelming majority of MICE hotels neither question the actual needs nor the individual wishes of the client and with this, are giving away potential revenue. Whether Amsterdam, Hong Kong or New York – in regard to personal communication, the rule is predominantly radio silence. This was the study result of 167 hotels worldwide. They should have answered an email inquiry. The destructive result: 85 percent had not personally spoken with the client or had not called them. Pure failure: Locked out of luring the client with a 30,000 Euro in business order.

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