New markets for the hotel industry
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Marketplace • 24.7.2026 • 45498

New markets for the hotel industry

Why German hotels need to realign their sales strategy now

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Need to talk? The fifth edition of the popular QR event will take place in Frankfurt on 22 October. / © QR
24.7.2026

The German hotel market is undergoing profound change. Whilst traditional business travel segments are suffering because of economic developments, new opportunities are simultaneously emerging in international source markets.

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This contribution comes from HospitalityInside's Content Partner Network. Here, companies talk about their activities, trends and markets and thus enrich the spectrum of topics from the hospitality world. The content has been reviewed by the respective partner company.

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