Premier Inn turns F&B crisis into a new strategy
Magazin • 3.5.2024 • 42144
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Premier Inn turns F&B crisis into a new strategy

Premier Inn South Shields UK, Breakfast Room
Hotel restaurants are more of a cost factor than a profit generator. / © Exposure Photography
3.5.2024

Redundancies will be unavoidable: Premier Inn UK will convert 112 branded restaurants into rooms over the next two years and gradually sell 126 other loss-making restaurants. The F&B crisis has also hit the hotel giant. 

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Premier Inn FY 2024: Die Hoteltochter der Whitbread-Gruppe erzielte in ihrem Heimatmarkt Grossbritannien im Geschäftsjahr 2024 einen Rekord-Profit und einen Rekord-Cashflow. Ein optimiertes F&B-Konzept soll die Expansion vorantreiben. In Deutschland hält das Unternehmen konsequent an seiner bisherigen Strategie fest.

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