Prize by Radisson with subtle changes
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Under Radisson's wing
It was easy to become suspicious: Three times in a row, the Radisson Hotel Group has placed a long text ad in the online version of the German real estate trade magazin "Immobilienzeitung" with the first ambiguous headline: "prizeotel: sustainable, stylish, affordable". The garishly coloured budget chain has been fully owned by Radisson and therefore to the Chinese Jin Jiang Group since 2020. Rumours among insiders have long since been that prizeotel will be sold at some point. Is it now being made ready? We asked CEO Connor Ryterski.
Only half as shrill
Berlin. The Radisson Hotel Group has long struggled with the acquisition of the prizeotel hotel brand: In 2016 it acquired only part of the shares. The rest followed in 2020. Insiders already saw the brand in resale. Corona then provoked a collective rethink. Now not only prizeotel CEO Connor Ryterski is happy, but also Radisson. The concept and design have been overhauled and the company is set to expand rapidly.
That little bit more
Vienna. "The development of hotel real estate is worthwhile even in these challenging times – if you know your business". Martin Löcker, Chief Operating Officer of the Vienna-based UBM Development AG, doesn't want to complain, despite rising costs and prices. At UBM, the pipeline is full and the asset class Hotel continues to dominate business. The aim: UBM wants to shore up its position even further as Europe's number 1 hotel developer. The drivers of its success are that little bit more quality, a special touch and larger hotels. An update with Martin Löcker.