Resilient hospitality: The HITT program is ready! – Assets under the crisis spotlight

Resilient hospitality: The HITT program is ready! – Assets under the crisis spotlight

Maria Pütz-Willems

Dear Insider,

There is far too little of the positive these days, so let's start with something motivating and relaxing: The program for our 8th HITT Think Tank on 26/27 May in Brussels is ready. And the title has been decided too: "Nature's Appeal: Can hospitality be regenerative? Risk, Resilience & Innovation." Yes, this time we are focusing on nature conservation, because preserving biodiversity - the absolute basis for life - is now more important than reducing CO2 emissions. Investors and operators are facing new framework conditions: Projects are increasingly dependent on infrastructure, transportation/mobility and supply. How do nature conservation, project development and tourism growth come together? 

On Day 1, our focus on Sustainability, there will be two long discussion rounds with a large circle of experts, including a tourism politician from the EU Commission. Specific names will follow shortly. Our regular guests know: HITT is the ideal environment in which to ask your own questions. The same applies to Day 2, Innovation. We look for the connection between AI and human work, we discuss how much sense and nonsense AI generates and provide comfort with working examples from augmented reality.  You can register now still with the Early Bird discount!

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Kempinski, capital, climate and consumers

Kempinski, capital, climate and consumers

3.2.2025

Dear Insider,


Next week the GMs of Kempinski will meet in Istanbul. There, the new Group CEO Barbara Muckermann will introduce herself and her far-reaching plans. In conversation with me, she described the rough framework: The luxury hotel group is to shrink by around a third of the hotels, dull 5-star hotels will be weeded out and only ultra-luxury gems will survive. Residences will be reduced, the management company should become asset-heavy. So again upheaval, again uncertainty. Why is the former cruise manager presenting such a dramatic change in strategy after just eight months in office? The shareholders from Bahrain have allegedly approved everything. But what do they really want to achieve? Perhaps peppering the management company with trophy assets, then selling the real estate at a high price and leaving the operator standing? I did a lot of research. 


The world apparently only knows extremes and disruption: first smash all the china, then build on the broken pieces. This is also the approach of the Trump administration. It does not want any "climate assets" or green financing. And warns the largest banks in the US not to resist. BlackRock is still holding out. However, European banks could also find themselves in a quandary.

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